Discount Tire is one of the largest independent tire and wheel retailers in the United States. With over 1,100 stores across the country, the company offers a vast range of tires, wheels, and automotive services. While Discount Tire is a retail brand, it also offers numerous opportunities for affiliate marketers, content creators, and digital entrepreneurs to generate income online. In this article, we’ll explore how to make money from Discount Tire by building a content-driven platform and monetizing it through tools like Google Ads Manager, affiliate marketing, and targeted SEO strategies.
Why Choose Discount Tire?
Before diving into monetization methods, it's important to understand why Discount Tire is a lucrative niche:
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High demand: Tires are a recurring necessity for all vehicle owners.
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Evergreen content: Tire maintenance, installation tips, comparisons, and reviews have consistent search volume.
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Affiliate programs: Some platforms offer commissions for referring customers to tire retailers.
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High CPC (Cost-Per-Click): Keywords related to auto services and tires typically attract higher AdSense bids.
Step 1: Build a Content Platform Around Discount Tire
1.1. Launch a Niche Website or Blog
The first step to making money from Discount Tire is creating a content platform. A blog or niche website focused on automotive content will allow you to attract organic traffic and establish authority in the niche.
Examples of content categories:
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Tire buying guides
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Tire maintenance tips
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Discount Tire product reviews
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Price comparisons
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Wheel and tire packages
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Seasonal tire recommendations (winter vs. all-season)
SEO Keywords to Target:
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“Best tires for SUVs 2025”
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“Discount Tire promo codes”
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“How to rotate tires Discount Tire”
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“Tire financing options”
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“Google Ads for automotive websites”
1.2. Create High-Value, Long-Form Content
Google prioritizes in-depth, authoritative content. Aim for blog posts that are 1,500–3,000 words long, optimized with valuable keywords. Use Google Keyword Planner or Ahrefs to find high-CPC keywords.
High-paying Google AdSense keywords:
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“Cheap tire financing”
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“Discount Tire coupons”
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“Buy tires online”
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“Google Ads tire campaign”
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“Best tires for long road trips”
Long-form content not only performs better in search engines but also increases user dwell time—boosting your AdSense RPM (Revenue Per Mille).
Step 2: Monetize with Google Ads Manager
2.1. What Is Google Ads Manager?
Google Ads Manager is a platform that helps publishers manage and optimize ad inventory across multiple networks. It’s particularly useful for sites with growing traffic who want more control over ad formats, placements, and performance.
2.2. Set Up Google AdSense
If you’re just starting, begin with Google AdSense. It's easy to integrate and provides contextual ads based on your site’s content. Place ads in strategic locations:
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Above the fold
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Within content
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After the first or second paragraph
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End of articles
2.3. Upgrade to Google Ad Manager
Once your site starts receiving more than 100,000 monthly page views, migrate to Google Ad Manager to unlock:
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Header bidding
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Advanced targeting
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Ad mediation
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Yield optimization
This move allows you to manage direct deals, private marketplaces, and programmatic ad campaigns that often pay more than standard AdSense ads.
2.4. Optimize Ad Placement
Use heatmaps (via tools like Hotjar or Crazy Egg) to see where users are clicking and scrolling. This data helps you:
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Improve ad placement for better visibility
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Increase CTR (click-through rate)
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Reduce bounce rate
Higher CTR means higher AdSense earnings. Google Ads Manager lets you A/B test different ad units and formats (e.g., responsive ads, native ads, sticky ads).
Step 3: Incorporate Affiliate Marketing
3.1. Join Tire-Related Affiliate Programs
While Discount Tire doesn’t offer a direct affiliate program, many automotive e-commerce platforms sell Discount Tire products and offer affiliate commissions, such as:
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TireRack.com
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SimpleTire.com
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Amazon (tires and accessories)
Include affiliate links in product reviews and comparison articles. Add call-to-action (CTA) buttons like “Buy Now,” “Check Price,” or “View Discount” to improve conversions.
3.2. Create Tire Comparison Tables
Add interactive comparison tables that compare tire brands and models, linking to affiliate retailers. These tables not only improve user experience but also encourage click-throughs to affiliate products.
Pro Tip: Use a plugin like AAWP (Amazon Affiliate WordPress Plugin) or TablePress to create responsive tables that track affiliate links and conversions.
Step 4: Create a YouTube Channel
Video content is a powerful companion to written content, especially in the automotive niche.
4.1. YouTube Monetization Strategy
Upload video reviews of Discount Tire products, tire rotation tutorials, or vehicle performance tests. Monetize via:
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YouTube Partner Program (AdSense integration)
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Sponsored videos
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Affiliate links in video descriptions
High CPC YouTube tags:
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“Tire review”
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“Discount Tire financing”
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“Best tire deals 2025”
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“Google Ads for car accessories”
4.2. Use Google Ads Manager for Video Ads
You can run video ads through Google Ads Manager, inserting them into your site’s video content or via programmatic platforms. This increases ad RPM and revenue.
Step 5: Run Paid Ads to Boost Traffic
If your site has a conversion funnel (affiliate sales, course downloads, newsletter subscriptions), consider Google Ads campaigns to scale traffic.
5.1. Targeting Tire-Related Keywords
Use Search campaigns to target transactional keywords like:
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“Buy tires near me”
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“Discount Tire deals”
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“All-weather tires for winter”
Ad Extensions to Use:
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Sitelinks (e.g., Tire Buying Guide, Top Brands)
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Callouts (e.g., “Free shipping,” “Top rated”)
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Structured snippets (e.g., Brands: Michelin, Bridgestone, Goodyear)
5.2. Retargeting and Display Ads
Use Google Display Network (GDN) to retarget users who visited your site but didn’t convert. These ads follow users across sites and bring them back to complete a purchase or click an ad.
Best-performing creatives:
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Tire bundles
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Seasonal promotions (e.g., “Winter Tire Sale”)
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Customer testimonials
Step 6: Capture Leads for Email Marketing
Use email marketing to retain traffic and boost lifetime value. Offer lead magnets like:
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“Top 10 Tips for Tire Maintenance”
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“Seasonal Tire Buying Checklist”
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“Exclusive Discount Tire Coupons”
Email campaigns can feature:
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Sponsored offers
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Discount Tire promotions
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Affiliate links
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Blog updates (with monetized content)
Use tools like:
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Mailchimp
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ConvertKit
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GetResponse
Step 7: Track & Analyze Performance
Use tools like Google Analytics, Google Search Console, and Google Ads Manager to monitor:
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Traffic sources
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Ad performance
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Affiliate conversions
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CTR and CPC trends
Adjust content and ad strategies based on performance. For example, double down on top-performing articles by:
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Updating them with new data
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Adding more internal links
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Embedding related videos
Bonus: Diversify Your Revenue Streams
7.1. Sponsored Posts
Once your site gains traction, brands related to tires, wheels, or automotive services may approach you for sponsored content. These can pay $100–$1,000 per post depending on traffic and authority.
7.2. Online Courses or Ebooks
Package your tire knowledge into:
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A beginner’s guide to tire buying
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A video course on tire maintenance
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A downloadable checklist for seasonal tire changes
These can be sold directly or offered as lead magnets.
7.3. Launch a Tire Niche Forum or Community
Build a community where users can discuss tire brands, share deals, and get recommendations. You can monetize with:
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Google Ads
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Membership plans
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Sponsored product placement
Final Thoughts
Making money from Discount Tire is not limited to selling tires or owning a repair shop. By leveraging digital tools like Google Ads Manager, affiliate marketing, SEO, and content creation, you can create a sustainable online income stream around the automotive niche.
Start small, create consistent value, optimize your ad strategy, and diversify your monetization methods. Over time, you'll build a reliable online business that generates revenue whether you're reviewing tires, filming how-to videos, or writing comparison guides.